Podcast Episode #7 – AAHA CEO Garth Jordan

A Conversation with AAHA CEO – Garth Jordan

Guest Info –

In a landscape brimming with technological advancements, the veterinary industry stands on the cusp of a significant transformation. At the forefront of this change is Garth Jordan, CEO of the American Animal Hospital Association (AAHA), who brings to the table a data-centric approach to revolutionize veterinary care. The latest episode of our podcast delves into Jordan’s strategic use of data analytics and how it’s shaping the future of veterinary services.

Our discussion with Garth is more than an overview of his career trajectory from biochemistry to association leadership; it’s a blueprint for data-driven mastery in veterinary practice. With over 15,000 veterinary professionals polled, a monumental study sheds light on the key strategies to boost job satisfaction and reduce turnover, issues that have long plagued the veterinary industry. These aggregated data sets serve not only as a benchmarking tool but also as a guiding light for practices to create a thriving, retention-rich work culture.

Garth’s insights are particularly compelling when he talks about the human element in veterinary practice. Beyond numbers and statistics, the emotional and social appreciation of team members plays a crucial role. A fulfilling work environment, akin to Maslow’s hierarchy of needs, involves valuing team members through financial compensation and beyond. The discussion emphasizes the power of teamwork and proper training, especially for veterinary technicians, to improve practice efficiency and foster individual career growth.

As the conversation progresses, we dive into the tangible benefits of increasing technician utilization. Incremental pay raises over time can help address attrition while contributing to the practice’s financial health. Garth shares personal experiences, including how a strategic approach to compensation and team restructuring led to a significant drop in staff turnover at AAHA. This not only showcases the interconnectedness of staff satisfaction and organizational success but also points to the potential revenue boost that comes with a stable and valued team.

Looking to the future, the episode also touches upon the exciting prospects of artificial intelligence in veterinary practices. AI’s promise to personalize member experiences, optimize resource use, and possibly redefine the landscape of veterinary services signals a new era of practice management. Garth’s advocacy for small changes leading to grand outcomes is a testament to the incremental approach to achieving organizational excellence, a philosophy that resonates throughout AAHA’s transformation.

In conclusion, this podcast episode with Garth Jordan is not just a narrative of AAHA’s initiatives; it’s an invitation to the veterinary community to embrace data and AI for a better future. As we navigate the complex yet rewarding terrain of veterinary practice management, it’s clear that data innovation and a focus on the human aspect are key to crafting a future-ready veterinary industry.

Host Information

Bill Buter – Contact Information

Direct – 952-208-7220


[email protected]


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